WHAT IT IS:
A super-potent vitamin C day serum packed with a powerful antioxidant complex, essential nutrients, fruit enzymes and a chronopeptide that provides the benefits of Vitamin D, all working together to firm and brighten the appearance of skin, while improving the signs of photoaging.
WHAT IT IS FORMULATED TO DO:
This revolutionary serum, jam packed with a 15% potent antioxidant complex of l-ascorbic plus ferulic and vitamin E, helps defend against pollution, environmental stressors and the damaging effects of free radicals while replenishing lipids, visibly reducing the appearance of dark spots and wrinkles. Uniquely formulated with pumpkin ferment extract and pomegranate enzyme, C-Firma™ enzymatically dissolves unwanted surface skin cells and provides intense hydration through the use of sodium hyaluronate crosspolymer, which quickly penetrates skin. The result is a noticeably diminished appearance of photo damage, replaced by incredible radiance and luminosity.
WHAT ELSE YOU NEED TO KNOW:
C-Firma™ has a reservoir effect, which means it will stay active on skin for up to 72 hours and cannot be washed or rubbed off. C-Firma™ has a pH level of 3.3 to 3.5, which Drunk Elephant believes is the key to a non-irritating, clinically-effective formulation that delivers real results. C-Firma™ Day Serum works synergistically with the Drunk Elephant Umbra™ Sheer Physical Defense for unsurpassed protection against UV damage.
DRUNK ELEPHANT DIFFERENCE:
D.E. only uses clean, non-toxic ingredients that either directly benefit the skin’s health or support the integrity and effectiveness of our formulations. We never take into account an ingredient’s synthetic or natural status, but instead choose based on its safety and bio-compatibility. You won’t find silicones, chemical screens, sensitizing colorants, perfumes or fragrant essential oils of any kind in our products, making them appropriate for every skin type. This is our commitment to you.
In the AM, apply evenly to clean, dry face, neck, chest and backs of hands. Immediately follow with D.E. Umbra™ Sheer Physical Defense SPF 30 for unsurpassed UV protection. Also may be smoothed over hair for extra shine and manageability...only a few drops will do the trick.